Shubham Tibra

Practicing Chartered Accountant | Startup Consultant | Leapfrog Strategies Enthusiast
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THE TITAN’S TITAN STRATEGY OF “IMPURE TO PURE” AND BUILDING THE TANSIHQ BRAND

Tanishq’s early commercial ads were presented in a luxurious ambiance and showed studded and diamond jewelry. All this served to win over the elite customer base. But it also served the perception that Tanishq was a high-price...

BIG 4 – Shift from an Accounting Firm to a Professional Service conglomerate globally!

The Big 4’s are world’s four largest professional service firms. We can call them as the secret Google, Microsoft, Apple & Amazon of Accounting firms. Their revenues are huge and they have strong entry barriers in their sector. They...

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