Section 37 vs 69C: ITAT Clarifies the Right Tool for Disallowance

Issue Involved Whether disallowance u/s. 37 is tenable where AO has not doubted the nature and source of purchases expenditure and addition is made solely...

Why Your Health & Life Insurance Premiums May Not Fall as Much as You Think

When the Goods and Services Tax (GST) was introduced back in July 2017, it was celebrated as India’s most ambitious tax reform since independence....

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Campus to Company: 5 Financial Models That Work for Gen Z

Introduction As Indian startups expand their operations and attract young talent, understanding the financial preferences and expectations of Gen Z becomes crucial. Gen Z, born...

The Founder’s Guide to Clean Books: Making Your Startup Acquisition-Ready

In the bustling Indian startup ecosystem, where unicorns are born and acquisitions make headlines almost every quarter, one aspect often determines the fate of...

Beyond Unicorns: Why Middle-Market Exits Are The New Gold Mine

Introduction While headlines celebrate India's unicorn club reaching 100+ companies, a quieter but equally compelling story is unfolding in the middle market. Companies valued between...

Profit First- Building a Cash-flow Positive Startup From Day One

In a bustling co-working space in Bengaluru, Priya sat staring at her laptop screen, a familiar anxiety creeping in. Her SaaS startup had just...

Building a Winning Startup Culture: Attracting and Retaining Top Talent

In the bustling streets of Bengaluru, Mumbai, Delhi, and Surat, a revolution is brewing. It's not just about cutting-edge tech or disruptive business models...

Building Strategic Partnerships- Leveraging Collaborations for Startup Growth

In the dynamic landscape of India's startup ecosystem, the adage "united we stand, divided we fall" has never rung truer. As young ventures navigate...

Crisis Management for Startups- Preparing for and Overcoming Setback

Introduction In the volatile Indian startup ecosystem, crises are not mere possibilities but inevitabilities. From funding crunches to regulatory challenges, Indian startups face a myriad...

Founder First-Principles

Founder First-Principles: Critical Decisions in Your Startup's First 24 Months The initial phase of startup building demands precision in decision-making. Through our extensive work with...

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