Introduction
The Indian startup ecosystem has been experiencing a paradigm shift in recent years, with the Lean Startup Methodology gaining significant traction. As of June...
Swiggy’s recent Initial Public Offering (IPO) has made headlines for turning nearly 500 employees into crorepatis, with 70 becoming dollar millionaires, thanks to the...
In a world where business dynamics are continuously changing, recent amendments to Section 43B of the Income Tax Act are sending shock waves through...
To address this issue, let us first understand an interplay of Sec 148,148A and 149(1)(b) and the relevant extracts are re-produced below:
Section 148 of...
Crafting an interim budget with elections in sight, FM Nirmala Sitharaman unleashed a slew of populist measures. As PM Modi seeks renewal, the government...
In today’s modern world, consumers are inundated and continuously exposed to trademarks in everyday life. Consider the terms Band-aid, Jacuzzi, Super-glue, Pampers, and Chapstick,...
Definition
PAM, TAM, SAM and SOM are acronyms that represents different subsets of a market.
PAM or Potential Addressable Market includes people not currently included in...