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Income Tax
GST
Company Law and IBC
Finance
Startups
Top News
Business Strategy
Startups
THE TITAN’S TITAN STRATEGY OF “IMPURE TO PURE” AND BUILDING THE TANSIHQ BRAND
Tanishq’s early commercial ads were presented in a luxurious ambiance and showed studded and diamond jewelry. All this served to win over the elite customer base. But it also served the perception that Tanishq was a high-price...
Shubham Tibra
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May 12, 2020
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