Brand

Finance

D2C Brand Economics: The Numbers Behind Successful Scaling

Introduction Direct-to-Consumer (D2C) brands have disrupted traditional retail by cutting out the middleman and selling products directly to customers online. However, scaling a D2C brand comes with its own set of challenges and financial considerations....

Team Counselvise - December 8, 2024

Company Law and IBC

THE TITAN’S TITAN STRATEGY OF “IMPURE TO PURE” AND BUILDING THE TANSIHQ BRAND

Tanishq’s early commercial ads were presented in a luxurious ambiance and showed studded and diamond jewelry. All this served to win over the elite customer base. But it also served the perception that Tanishq was a high-price...